our story
Zeba emerged as an idea after Founder Nabela Noor dedicated years of work in the self-love space and discovered an absence of communities and brands tailored towards celebrating all bodies.
Zeba is a community, movement and lifestyle brand named in honor of Nabela's mother, Zeba. With an engaging & supportive platform of over 100K community members and accessible, inclusive products made with a new sizing standard - the Zeba Standard - Zeba believes that everyone and every body is worthy of representation, access and celebration.
It's time to stop shifting who we are to fit society's standards of beauty and start redefining beauty standards to include us. You are welcome here, as you are, in this moment.
Welcome to the self-love revolution.
our founder
Nabela Noor is a first-generation Bangladeshi-American creator, activist and entrepreneur. As a self-love advocate, Nabela utilizes her platforms to empower and inspire millions of people around the world to love the skin they’re in.
Her work centers around her passion for representation and diversity with a commitment to uplifting stories and characters who are often unseen and underrepresented. Globally recognized for her “Pockets of Peace” content, you can learn more about the power of self-love through self-care on Nabela’s TikTok and Instagram @Nabela
meet zeba
"My mother taught me to love myself in a world
that was constantly trying to tell me that I wasn’t good enough."
"All that I know, everything I value & the woman I am today is thanks to my Ammu - my mother, Zeba. I learned the true meaning of beauty through her. I learned that beauty is kindness, compassion, confidence and vulnerability.
I grew up empowered to love the skin I'm in thanks to her teachings.
She embodies the word "beautiful" in every way imaginable.
So much so that her name even means "beautiful."
This community. This movement. This brand. It's all in honor of of Zeba."
more zeba
the
standard
Zeba has transformed the old standard of sizing with a new standard where size-focused labels are replaced with words of affirmation.
XS
S
M
L
passionate
brave
inspiring
fearless
XL
2X
3X
4X
5X
radiant
powerful
loved
independent
worthy
At Zeba, we encourage everyone to celebrate their bodies, their identities and their stories with confidence.
you are more than a label.
more than a number on a scale.
more than a measurement.
more than a tag.
you are passionate, brave, inspiring, powerful, fearless, radiant, loved, independent and worthy.
YOU ARE ZEBA.
JOIN THE COMMUNITY
JUNE 2019
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